Mobile was returning to its global event, he lives an explosive evolution. Front investment in marketing and advertising devoted large firms in the sector, the Madrid firm BQ has stirred the market with a proposal that combines content quality and prices. Its success lies in a premise: the price of being "closer to the possible cost", considers its chief executive, Rodrigo del Prado, told the newspaper ABC believes that "users are demanding to the extent that the performance of the device value ".
DNA technology
Currently centered in the field of mobility, the company based in Las Rozas and seeks its international not rule enter the field of technology "wearable" though not in the short term. After the lukewarm reception last year, the forecasts of analysts point to the wrist devices live strong entry into the market, but for now, the so-called "smartphones" will remain the center of the digital life: "The dolls. Wearables are part of the ecosystem and more like an accessory ", considers. In this field he will also explore new GeeksMe Geeksphone with a monitoring bracelet can even measure sexual performance.
Seeking to break the duality iOS-Android
IOS and Android operating systems vie reign and have gotten even move towards obscurantism BlackBerry. The scenario in the short term, does not foresee any major change despite the imminent arrival of Windows 10, which proposes joining all kinds of devices. Ubuntu OS, which BQ has become the first brand to bet on this free software platform, has just begun his career and assume that the user has more options at your fingertips. "The experience [of this operating system] focuses on the user and has traveled", believes Del Prado, while being convinced that the duality between Apple and Google ecosystem "is doomed to break."
For now, Android is still the king of mobile, thanks in part to the growth of low-cost devices from Asian countries and one of the bets of Vexia and Wolder to achieve momentum in the market. The format "tablet" another leg of the market, also lives his particular reinvention and seeks a new vision more focused on the productive use of the device, from which emerge proposals as powerful Portablet Corem of Vexia that gets put under Windows 8.1 the level of the Microsoft Surface Pro 3 in order to achieve that desired extreme mobility.
"More and more people use tablets for work and professionalize keyboards allow the concept of tablet to be used anywhere. Is an extension of the tablet, "stresses Sergio Hernandez, director of marketing of the Madrid company, which is also part Reticare a solution of screensaver that" changes the concept of using technology to a more responsible use 'to allow protect the eyes of users. "The display device can be significantly damaging our eyes," he says. This protector, which will also be featured as part of the fair in Barcelona, absorbs fototoxididad screens.
They arrive "smartphones" to the letter
Another solution to the various brands seeking to reach as Google with Ara Project is to develop devices constructed of modules and that could become the "smartphones" to the letter, a novel concept and that means' the logical evolution that had to reach mobile ", according to Jaime Goig, communications director of the Valencian company IMASD, presented at the Mobile World Congress the first" tablet "modular.
This system will "cost savings in the manufacture and development of devices" as if it were a desktop computer with many users modify their benefits (graphics cards, processors, DVD) to get leave the PC to your needs ( games, video editing). "The life of your device is elongated and assumed say goodbye to the planned obsolescence" he explains.
The rise of mobile payments
These phones we carry daily and you are rather looking minicomputers turn to methods of payment and virtual wallets whose main obstacle to banish plastic cards remains the lack of a standard and the difficulties of extending the necessary infrastructure. In their search for a new means of payment remains to resolve those historical plastic card systems, a technology which 'is obsolete "and" not conducive to free competition "in the opinion of Jonathan Hayes, president and founder of Dinube the first half digital pay and that has a privacy control, "great concern" Generation Mobile call: "The money supply created in the fifties of the last century and are currently managed by banks cards are clearly unsatisfactory for digital age. "
